Case studies
The Project
Strategic challenge
Our client came to us after being referred by another client. They were looking for external perspective and expertise to inform and shape the design and launch of a new international MBA as a joint venture between two institutions.
It was vital to leverage the strengths in both business schools. H&A took time to understand the institutional expertise, identify competitor schools/programmes, provide wider market insight and discuss aspirations for the student experience.
This enabled the Schools to benefit from:
A critical overview of the International MBA product in the international landscape
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Analysis of the structure, content and market potential of the proposed International MBA product
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Recommendations on the supporting elements to drive student recruitment: strategy, applicant pathways and scholarship policies.
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A benchmark for the International MBA in the marketplace
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Exploration of the competitive marketplace to validate and consider viability of proposed MBA
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Wider market view using H&A knowledge and scan of market data/insight on MBA demand and applicant decision-making
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Identification of the countries potentially most receptive to the new MBA programme and market niches with the highest growth potential
Outcomes: The development of a world class International MBA
H&A worked with the schools to design the new MBA product and specialist pathways.
Recommendations were made for an international development, marketing and communications strategy to launch the new MBA through clarity on the narrative, differentiation of the new programme and target markets.
Feedback
“Working with Hardcastle & Associates on the design of our new MBA program was a pleasure. We really appreciated H&A’s comprehensive approach and the insightful contribution of each member of the team: they gave us valuable insights on all
elements of the program and helped us give a real twist to our project!”
MBA & International Programs Manager, CUOA Business School