top of page

Who we are

Hardcastle & Associates exists simply to support business schools 


Understanding that it really IS all in the mix, we work hard to build the optimum project teams from our associates and wider network.  Combining business school specialist know-how with commercial experience, imagination and good old-fashioned common sense we can provide and implement creative, practical solutions to help you meet your strategic goals.


Our approach is straightforward: understanding that every business school is different we spend time getting to know you.  We work collaboratively on projects to share our expertise, provide in-depth insights and focus on what’s right for you – whether this is developing and delivering strategies, building reputation, identifying and taking advantage of market opportunities or achieving deeper engagement with key stakeholders.


You can be confident that we really do understand the complex interactions within the business school and university environment. You can trust us to liaise effectively and sensitively both internally and with your most precious external contacts too.

Meet our Team

Our team’s experience from the corporate world and within business schools and universities, brings balance and creativity, not to mention many interesting discussions and debates!

Sarah Hardcastle
Angela Chapman
Recruitment, Admissions & Diversity
Sarah Williams
Projects and Advisory Boards
Lesley Hyndman-Brown

Alumni and External Relations
Sue Thorn
Careers, Alumni & Corporate Relations
Jacqui Thomasen
External Relations
Yvonne Piper
Market Research and Marketing
Sarah Shepheard
Marketing and Content Creation
Martyn Allen
Brand Identity and Design
Liz Lawrence
Marketing, Comms & Project Management

Strategic Alliances

bottom of page