Who we are

Yvonne is a professionally qualified and highly experienced research and marketing specialist (both agency and client-side), with extensive knowledge and skills in a range of quantitative and qualitative techniques (B2B and B2C research).

 

With 30+ years of marketing and market research experience (including 13 years in higher education and 13.5 years in media/publishing), Yvonne specialises in consumer insight, brand consultancy and strategy development.  Her background is mainly client-side research (within both the private and public sectors).

 

Outside of work, Yvonne is a 'football mum' as her son is a scholar at Reading FC academy.  Yvonne enjoys spending time with family, holidays, travelling, daily exercise and the gym.

​

yvonne.piper@hardcastleassociates.com

​

​

​