What do you call a boomerang that doesn’t come back?

Updated: May 4, 2021


1. A stick

2. Broken

3. Whatever you want, it can’t hear you...


Yes, they might be answers to a very old joke but perhaps the smart answer is 4. That’s the wrong question! Perhaps instead, you should be asking

  • ‘How do I ensure it comes back?’

  • ‘Which direction should I throw it in?’

  • Or even ‘Do I need a boomerang?’

Every business school is different. Success relies on the quality of the information that you have. Insight gained from asking the right questions to the right people and listening objectively to the answers is vital to the success of your decisions:

  • decisions to better engage with key target audiences including prospective students, alumni, corporate partners or even colleagues across the school or university

  • decisions on differentiators such as brand, programmes and student experience

  • decisions that facilitate the effective use of scarce resources.

Perfect the question. Build a bond. Have a conversation. The answers that come back will be more revealing and while some may give you the evidence to validate what you already thought, others may be downright surprising!